Think that social media
should actually be social?
So do we.
Remember when social media used to be … social? You’d sign on and see posts, photos, messages and comments from real friends, people and companies that you genuinely wanted to connect with.
Unfortunately, algorithms and platforms have all changed, making it harder than ever to reach your audience and be connected authentically.
Because of the changes, people have started using black hat strategies on social that are meant to accelerate growth. By doing this, accounts have put too much focus on the number of followers next to their name and buying engagement from third party bots – forgetting that community is WAY more important. These tactics aren’t authentic, and definitely aren’t SOCIAL.
We’re trying to change that.
It’s time to #keepsocialmediasocial.
It’s a Movement
It’s a Hashtag
It’s a Community
It’s Our Brand
Who’s Behind It?
#KeepSocialMediaSocial is the mission, mantra and value system that our social media agency, McLernon & Co., was founded on. As a social media agency we feel we have a responsibility to encourage and support the positive communities that can stem from social media. We also believe that we need to champion and utilize positive social media tactics while condemning techniques that are inauthentic.
Learn more about McLernon & Co.