Prestige Custom Builders is a new company, with goals of growing their network in southeast Texas, positioning them to 1) be the first brand that comes to mind when someone is planning to build a custom home or undergo custom renovations, and 2) have a relevant audience to sell homes in new developments with their partner realtor.
After defining Prestige Custom Builders’ target market, we began determining how we could reach them where they are already spending time online.
We came to the conclusion that Prestige’s target audience is most present and active on Facebook, so our strategy was twofold:
By creating and sharing content that is interesting, engaging, education, and relevant to Prestige's audience, we built a strong sense of community on Prestige's page.
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